Wine X Magazine editor/publisher Darryl Roberts and North Coast Wine Group co-owner Jenny Helman announced an alliance between their companies, creating the X Rated Wine Club. The club will feature small production, highly recommended and exceptional wines that have been reviewed by Wine X Magazine and are published in the magazine’s print version, weekly email blasts and X Rated Wines section of the publication’s popular web site, Wine X Wired. Readers of the print version will be able to use Personal Library™ technology to learn more about the featured wines as well as to purchase them instantly. On-line readers can simply click through to a special wine club page on North Coast Wine Group’s web site, where featured wine packages and information about the club are available.
“We’ve been looking for the right e-commerce partner for a while,” Roberts says. “We still don’t believe that people, especially young adults, will buy wine on-line for full retail when they can find it in the store down the street for 15 percent less. Hence the dot com disasters of the past few years. However, when it comes to smaller producers and harder to find wines, I think our readers will appreciate both the opportunity to learn about them, as well as the ease and convenience of buying them.”
North Coast Wine Group, specializing in marketing wines from small, family owned wineries directly to consumers via their web site, has been looking for a way to expand its client base. “It makes obvious sense to focus on Generation X,” Helman says, “and what better vehicle to accomplish our goal than Wine X Magazine. They totally understand what wine consumers in the 21-35 age bracket are looking for.”
The X Rated Wine Club will launch next month. Wine selections will change bi-monthly with the release of each magazine.