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九州天下登陆

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疫情摧毁民宿市场九州天下登陆,爱彼迎在忙着安抚谁?

疫情摧毁民宿市场九州天下登陆,爱彼迎在忙着安抚谁九州天下登陆?

Michal Lev-Ram 2021年02月06日
在过去几个月里,公司一直在努力倾听房东的声音九州天下登陆。

1月初九州天下登陆九州天下登陆,一些爱彼迎房东也就是在平台出租房屋的人们齐聚线上九州天下登陆。本次视频会议由爱彼迎托管业务主管凯瑟琳·鲍威尔组织九州天下登陆,主要是讨论疫情后的旅游市场九州天下登陆九州天下登陆。与会者显然对当前的惨状心有余悸九州天下登陆九州天下登陆。

其中一位是来自圣安东尼奥的房东,她谈到会议市场放缓导致出租马车公寓变得很困难九州天下登陆。英国出生的鲍威尔在洛杉矶的家中同情地回应:“我们没法‘变出’会议来,”她说,“但有没有什么我们能帮忙的吗九州天下登陆?”

事实上九州天下登陆,总部位于旧金山的爱彼迎也没什么办法遏制疫情九州天下登陆。不过在过去几个月里九州天下登陆,公司一直在努力倾听房东的声音九州天下登陆,关注他们的需求——用联合创始人兼首席执行官布莱恩·切斯基的话说九州天下登陆,这是回归爱彼迎的“根”九州天下登陆。具体想法是什么九州天下登陆?那就是快乐的房东能让房客也快乐九州天下登陆九州天下登陆九州天下登陆,而且是很多房客九州天下登陆九州天下登陆。(不管是从房东还是房客身上九州天下登陆九州天下登陆,爱彼迎都能获得收入九州天下登陆。)

鲍威尔在洛杉矶的家里九州天下登陆。图片来源:Brinson + Banks forr Fortune

讽刺的是九州天下登陆,这部分重启工作均由新加入公司的鲍威尔领导九州天下登陆九州天下登陆。鲍威尔曾在迪士尼乐园担任高管,2020年1月疫情开始在全球肆虐时刚刚在爱彼迎走马上任九州天下登陆。刚开始九州天下登陆,她负责领导爱彼迎刚刚起步的“体验”产品九州天下登陆,房东可以提供例如在怀基基岛与救援犬一起划桨九州天下登陆九州天下登陆,在里斯本与“反串皇后”共同制作桑格里亚酒等项目九州天下登陆九州天下登陆九州天下登陆。去年7月管理层改组后九州天下登陆九州天下登陆,鲍威尔承担了新角色九州天下登陆,主要是将爱彼迎的核心业务,即房源信息与新体验相结合【胖萏煜碌锹?九州天下登陆!八械A司薮蟮脑鹑?九州天下登陆,”爱彼迎三位联合创始人之一乔·格比亚说九州天下登陆九州天下登陆。

不管是鲍威尔在爱彼迎首次亮相还是升职九州天下登陆,都赶上了公司发展的关键时刻。去年春天九州天下登陆九州天下登陆,新冠疫情摧毁了需求,短短8周内业务下滑达80%九州天下登陆。5月初九州天下登陆,爱彼迎解雇了25%的员工九州天下登陆九州天下登陆,对2008年成立以来一直高速增长的公司来说这是非常清醒的一步。公司借了20亿美元九州天下登陆,还推迟了备受期待的上市进程九州天下登陆九州天下登陆。

随后的12月初九州天下登陆,爱彼迎终于进入公开市场九州天下登陆九州天下登陆,成为2020年最大规模的IPO九州天下登陆。上市首日公司股价就翻了一番多,市值略超过1000亿美元,超过了酒店巨头万豪、希尔顿和凯悦市值总合。虽然投资者在市场上追捧爱彼迎,公司本身还是难以持续盈利九州天下登陆。去年截至9月九州天下登陆,公司亏损增加了一倍多九州天下登陆,达到近7亿美元九州天下登陆,销售额则下降了32%至25亿美元九州天下登陆,都是疫情直接导致的后果。

预计短期内不会完全恢复九州天下登陆。Stifel分析师斯考特·德威特称九州天下登陆九州天下登陆,爱彼迎的租赁需求要到2023年才能恢复到疫情前水平九州天下登陆。另一位Needham的分析师布拉德·埃里克森最近写道九州天下登陆九州天下登陆,疫情可能成为“持续多年的逆风”九州天下登陆,迫使公司在吸引客户(包括房东和房客)方面投入更多资金九州天下登陆,从而阻碍增长并拖累盈利九州天下登陆。

鲍威尔的工作正是从此开始九州天下登陆九州天下登陆九州天下登陆。她的任务是吸引新房东九州天下登陆九州天下登陆,并维持现有400多万房东。这项任务并不容易。不过鲍威尔对大规模业务并不陌生九州天下登陆。她在迪士尼曾领导全球12万名“演员”九州天下登陆九州天下登陆,“演员”是迪士尼对主题公园员工的称呼【胖萏煜碌锹骄胖萏煜碌锹剑“她的背景和技能都很完美九州天下登陆,”苹果前零售主管九州天下登陆,爱彼迎董事会成员安吉拉?阿伦茨说九州天下登陆九州天下登陆。

鲍威尔入职爱彼迎的时间虽然不长,但一直努力帮房东发声。

疫情爆发不久九州天下登陆,她在接手新工作后不过几周时就开始亲自面对房东。1月初这场会议是她组织的第30场视频聚会。(为了利用视频会议时间九州天下登陆九州天下登陆,她还专门买了跑步机办公桌九州天下登陆九州天下登陆九州天下登陆,也算是疫情副产品。)她还帮助协助创建了理事会九州天下登陆九州天下登陆,方便房东参与爱彼迎的决策九州天下登陆。

“她的本能之举(直接跟房东谈)跟我们早期管理公司的方式非常类似九州天下登陆,”格比亚说,“之前我们走遍全美国见房东九州天下登陆,举办活动聚会,跟他们谈,想办法把产品做好九州天下登陆九州天下登陆九州天下登陆九州天下登陆?九州天下登陆!?/p>

现在格比亚和爱彼迎其他联合创始人已经没法亲自去见每个房东九州天下登陆九州天下登陆,倾听房东的需求也没那么容易九州天下登陆九州天下登陆。如今九州天下登陆九州天下登陆,公司在全球10万多个城市都有度假房源,几乎每个国家都有人出租房间九州天下登陆。但鲍威尔还是努力直接听取房东的意见九州天下登陆九州天下登陆,然后据此制定实际政策和协议九州天下登陆九州天下登陆,包括实施她帮助设计的疫情期间五步清洗流程九州天下登陆九州天下登陆九州天下登陆?九州天下登陆!拔已Я撕芏喙赜谙镜闹?九州天下登陆,”她笑着说九州天下登陆。

鲍威尔表示九州天下登陆九州天下登陆,最近禁止爱彼迎上架房源组织超过16人聚会的“派对禁令”也是跟房东对话的结果。此前不久九州天下登陆九州天下登陆九州天下登陆九州天下登陆,加州萨克拉门托一家爱彼迎度假出租酒店举行了一场特殊派对九州天下登陆,三人遭枪杀九州天下登陆九州天下登陆?!肮鞠M繁D忝悄苷瓶刈约旱姆课?,在出问题之前就加以遏制,”去年8月鲍威尔在一段视频中告诉房东们九州天下登陆,“这意味着对派对和大群人更加严格九州天下登陆九州天下登陆?九州天下登陆!?/p>

但是九州天下登陆,对房东友好并不一定能获得房客认可,确保双方都乐意非常棘手九州天下登陆九州天下登陆。疫情来袭时,爱彼迎向最后一刻不得不取消预订的房客提供退款,并称退款是在公司“酌情处理”政策下进行的九州天下登陆。很多房东抱怨收入损失,最终由公司弥补了部分损失九州天下登陆九州天下登陆九州天下登陆。最近,随着新一波疫情出现又引起新一波取消预订九州天下登陆,爱彼迎选择支持房东九州天下登陆九州天下登陆。不管房东采取何种取消政策公司都支持九州天下登陆九州天下登陆,此举激怒了一些房客九州天下登陆九州天下登陆。

这段插曲只是疫情期间爱彼迎匆忙应对紧急情况的新案例?!罢馐欠浅2蝗范ǖ氖逼诰胖萏煜碌锹?九州天下登陆九州天下登陆九州天下登陆,”鲍威尔被问到公司必须做出艰难决定时说九州天下登陆??梢钥隙ǖ氖蔷胖萏煜碌锹?,爱彼迎确实处理了各种棘手的情况九州天下登陆。不仅要跟加强监管短租的城市斗争九州天下登陆,还要在平台上处理种族歧视事件九州天下登陆,这还只是随便列举出的两个公司不得不应对的复杂问题九州天下登陆。

然而以上提到的问题还在疫情重创旅游业之前九州天下登陆九州天下登陆。爱彼迎首席执行官切斯基表示,即使一切恢复“正?九州天下登陆!?九州天下登陆,人们的旅行习惯也会永久性改变九州天下登陆九州天下登陆,具体来说是商务旅行减少九州天下登陆九州天下登陆九州天下登陆,探亲访友的个人旅行将增加九州天下登陆九州天下登陆。在鲍威尔看来九州天下登陆,自己的工作是不管新现实什么样九州天下登陆,都要确保房东做好准备九州天下登陆九州天下登陆九州天下登陆?!拔也恢牢蠢词鞘裁囱胖萏煜碌锹?,”鲍威尔说九州天下登陆九州天下登陆,“我工作的重心是帮助和激励(房东)做好准备九州天下登陆,从而满足新需求?九州天下登陆!?/p>

这也是为何鲍威尔最近率先推出在线控制面板九州天下登陆,以方便房东随时了解本地区的旅游趋势。至于自己的度假计划九州天下登陆九州天下登陆九州天下登陆,她打算在能安全旅行后去英国见家人九州天下登陆,“当然了九州天下登陆九州天下登陆,”她补充说九州天下登陆九州天下登陆九州天下登陆,“也顺便拜访英国的房东们九州天下登陆?!保ú聘恢形耐?/p>

译者:梁宇

审校:夏林

1月初九州天下登陆九州天下登陆,一些爱彼迎房东也就是在平台出租房屋的人们齐聚线上九州天下登陆。本次视频会议由爱彼迎托管业务主管凯瑟琳·鲍威尔组织九州天下登陆,主要是讨论疫情后的旅游市场九州天下登陆九州天下登陆九州天下登陆。与会者显然对当前的惨状心有余悸九州天下登陆九州天下登陆。

其中一位是来自圣安东尼奥的房东,她谈到会议市场放缓导致出租马车公寓变得很困难。英国出生的鲍威尔在洛杉矶的家中同情地回应:“我们没法‘变出’会议来九州天下登陆,”她说,“但有没有什么我们能帮忙的吗九州天下登陆?”

事实上九州天下登陆,总部位于旧金山的爱彼迎也没什么办法遏制疫情九州天下登陆。不过在过去几个月里九州天下登陆,公司一直在努力倾听房东的声音九州天下登陆九州天下登陆,关注他们的需求——用联合创始人兼首席执行官布莱恩·切斯基的话说九州天下登陆,这是回归爱彼迎的“根”九州天下登陆九州天下登陆九州天下登陆九州天下登陆。具体想法是什么九州天下登陆九州天下登陆九州天下登陆?那就是快乐的房东能让房客也快乐九州天下登陆,而且是很多房客九州天下登陆。(不管是从房东还是房客身上九州天下登陆,爱彼迎都能获得收入。)

讽刺的是,这部分重启工作均由新加入公司的鲍威尔领导九州天下登陆九州天下登陆。鲍威尔曾在迪士尼乐园担任高管,2020年1月疫情开始在全球肆虐时刚刚在爱彼迎走马上任九州天下登陆。刚开始九州天下登陆九州天下登陆,她负责领导爱彼迎刚刚起步的“体验”产品九州天下登陆,房东可以提供例如在怀基基岛与救援犬一起划桨九州天下登陆九州天下登陆九州天下登陆九州天下登陆,在里斯本与“反串皇后”共同制作桑格里亚酒等项目九州天下登陆九州天下登陆。去年7月管理层改组后九州天下登陆九州天下登陆,鲍威尔承担了新角色九州天下登陆,主要是将爱彼迎的核心业务九州天下登陆,即房源信息与新体验相结合【胖萏煜碌锹骄胖萏煜碌锹剑“她承担了巨大的责任,”爱彼迎三位联合创始人之一乔·格比亚说。

不管是鲍威尔在爱彼迎首次亮相还是升职九州天下登陆,都赶上了公司发展的关键时刻九州天下登陆九州天下登陆九州天下登陆。去年春天,新冠疫情摧毁了需求九州天下登陆,短短8周内业务下滑达80%九州天下登陆。5月初九州天下登陆九州天下登陆,爱彼迎解雇了25%的员工九州天下登陆,对2008年成立以来一直高速增长的公司来说这是非常清醒的一步。公司借了20亿美元,还推迟了备受期待的上市进程九州天下登陆。

随后的12月初,爱彼迎终于进入公开市场,成为2020年最大规模的IPO。上市首日公司股价就翻了一番多,市值略超过1000亿美元,超过了酒店巨头万豪、希尔顿和凯悦市值总合九州天下登陆。虽然投资者在市场上追捧爱彼迎九州天下登陆九州天下登陆,公司本身还是难以持续盈利九州天下登陆。去年截至9月九州天下登陆九州天下登陆,公司亏损增加了一倍多九州天下登陆,达到近7亿美元九州天下登陆,销售额则下降了32%至25亿美元,都是疫情直接导致的后果九州天下登陆。

预计短期内不会完全恢复九州天下登陆。Stifel分析师斯考特·德威特称九州天下登陆九州天下登陆,爱彼迎的租赁需求要到2023年才能恢复到疫情前水平九州天下登陆。另一位Needham的分析师布拉德·埃里克森最近写道九州天下登陆,疫情可能成为“持续多年的逆风”九州天下登陆九州天下登陆,迫使公司在吸引客户(包括房东和房客)方面投入更多资金九州天下登陆,从而阻碍增长并拖累盈利九州天下登陆。

鲍威尔的工作正是从此开始。她的任务是吸引新房东九州天下登陆,并维持现有400多万房东。这项任务并不容易。不过鲍威尔对大规模业务并不陌生九州天下登陆。她在迪士尼曾领导全球12万名“演员”九州天下登陆,“演员”是迪士尼对主题公园员工的称呼九州天下登陆九州天下登陆?!八谋尘昂图寄芏己芡昝?,”苹果前零售主管九州天下登陆,爱彼迎董事会成员安吉拉?阿伦茨说九州天下登陆。

鲍威尔入职爱彼迎的时间虽然不长九州天下登陆九州天下登陆,但一直努力帮房东发声九州天下登陆九州天下登陆。

疫情爆发不久九州天下登陆九州天下登陆九州天下登陆九州天下登陆,她在接手新工作后不过几周时就开始亲自面对房东九州天下登陆。1月初这场会议是她组织的第30场视频聚会九州天下登陆。(为了利用视频会议时间九州天下登陆,她还专门买了跑步机办公桌九州天下登陆,也算是疫情副产品九州天下登陆。)她还帮助协助创建了理事会九州天下登陆,方便房东参与爱彼迎的决策。

“她的本能之举(直接跟房东谈)跟我们早期管理公司的方式非常类似,”格比亚说九州天下登陆,“之前我们走遍全美国见房东,举办活动聚会,跟他们谈,想办法把产品做好九州天下登陆九州天下登陆【胖萏煜碌锹?九州天下登陆!?/p>

现在格比亚和爱彼迎其他联合创始人已经没法亲自去见每个房东,倾听房东的需求也没那么容易。如今,公司在全球10万多个城市都有度假房源,几乎每个国家都有人出租房间。但鲍威尔还是努力直接听取房东的意见九州天下登陆九州天下登陆九州天下登陆,然后据此制定实际政策和协议九州天下登陆九州天下登陆,包括实施她帮助设计的疫情期间五步清洗流程九州天下登陆?!拔已Я撕芏喙赜谙镜闹毒胖萏煜碌锹剑彼ψ潘?。

鲍威尔表示,最近禁止爱彼迎上架房源组织超过16人聚会的“派对禁令”也是跟房东对话的结果。此前不久九州天下登陆九州天下登陆,加州萨克拉门托一家爱彼迎度假出租酒店举行了一场特殊派对,三人遭枪杀九州天下登陆【胖萏煜碌锹?!肮鞠M繁D忝悄苷瓶刈约旱姆课?,在出问题之前就加以遏制,”去年8月鲍威尔在一段视频中告诉房东们九州天下登陆九州天下登陆,“这意味着对派对和大群人更加严格九州天下登陆【胖萏煜碌锹?九州天下登陆九州天下登陆!?/p>

但是九州天下登陆,对房东友好并不一定能获得房客认可,确保双方都乐意非常棘手九州天下登陆。疫情来袭时九州天下登陆九州天下登陆九州天下登陆,爱彼迎向最后一刻不得不取消预订的房客提供退款九州天下登陆九州天下登陆九州天下登陆九州天下登陆,并称退款是在公司“酌情处理”政策下进行的九州天下登陆九州天下登陆。很多房东抱怨收入损失,最终由公司弥补了部分损失。最近九州天下登陆,随着新一波疫情出现又引起新一波取消预订九州天下登陆,爱彼迎选择支持房东。不管房东采取何种取消政策公司都支持,此举激怒了一些房客。

这段插曲只是疫情期间爱彼迎匆忙应对紧急情况的新案例【胖萏煜碌锹剑“这是非常不确定的时期九州天下登陆,”鲍威尔被问到公司必须做出艰难决定时说九州天下登陆?九州天下登陆?梢钥隙ǖ氖蔷胖萏煜碌锹骄胖萏煜碌锹?,爱彼迎确实处理了各种棘手的情况九州天下登陆。不仅要跟加强监管短租的城市斗争,还要在平台上处理种族歧视事件九州天下登陆,这还只是随便列举出的两个公司不得不应对的复杂问题九州天下登陆。

然而以上提到的问题还在疫情重创旅游业之前。爱彼迎首席执行官切斯基表示九州天下登陆,即使一切恢复“正尘胖萏煜碌锹?!?九州天下登陆九州天下登陆九州天下登陆,人们的旅行习惯也会永久性改变九州天下登陆,具体来说是商务旅行减少九州天下登陆九州天下登陆,探亲访友的个人旅行将增加九州天下登陆。在鲍威尔看来,自己的工作是不管新现实什么样,都要确保房东做好准备?!拔也恢牢蠢词鞘裁囱胖萏煜碌锹?九州天下登陆九州天下登陆九州天下登陆,”鲍威尔说,“我工作的重心是帮助和激励(房东)做好准备,从而满足新需求九州天下登陆?!?/p>

这也是为何鲍威尔最近率先推出在线控制面板九州天下登陆,以方便房东随时了解本地区的旅游趋势九州天下登陆。至于自己的度假计划,她打算在能安全旅行后去英国见家人九州天下登陆,“当然了九州天下登陆九州天下登陆,”她补充说九州天下登陆九州天下登陆,“也顺便拜访英国的房东们?!保ú聘恢形耐?/p>

译者:梁宇

审校:夏林

In early January a handful of Airbnb hosts—the people who rent their homes on the vacation booking service—gathered online. The videoconference, organized by Catherine Powell, chief of Airbnb’s hosting business, was meant for discussing post-pandemic travel. But the attendees clearly had current events on their minds.

One, a woman from San Antonio, talked about how the slowdown in conventions was making it tough to rent out her carriage-house apartment. From her home in Los Angeles, the British-born Powell offered sympathetic responses: “We can’t ‘magic’ conventions,” she said. “But how can we help?”

Indeed, there’s not a lot Airbnb can do to wish away the pandemic. But over the past few months, the company has tried to listen to its hosts and to prioritize their needs—a return to Airbnb’s “roots,” in the words of cofounder and CEO Brian Chesky. The thinking? Happy hosts make for happy guests, and lots of them. (Airbnb gets a cut from both sides, hosts and guests.)

Ironically, much of this revival is led by Powell, a new addition to the San Francisco–based company. The longtime Disney theme parks executive was brought on board in January 2020, just as COVID-19 was starting to spread around the globe. Initially, she was tasked with heading Airbnb’s fledgling “experiences” product, which lets hosts offer tours like paddleboarding with rescue dogs in Waikiki and sangria-making with drag queens in Lisbon. But after a management shake-up in July, Powell was promoted to a new role that has combined Airbnb’s core business—home listings—with its newer experiences. “She’s assumed an immense amount of responsibility,” says Joe Gebbia, another of Airbnb’s three cofounders.

Powell’s debut at Airbnb, and her promotion, have come at a critical juncture in Airbnb’s trajectory. Last spring, COVID-19 demolished demand, causing an 80% drop in business in just eight weeks. In early May, Airbnb laid off 25% of its employees, a sobering step for a company that has been in hyper-growth mode since its founding in 2008. It also borrowed $2 billion and delayed a much-anticipated initial public offering.

Then, in early December, Airbnb finally made its public market debut—the biggest IPO of 2020. Airbnb shares more than doubled in the company’s first day of trading, valuing it at just over $100 billion—more than that of hotel giants Marriott, Hilton, and Hyatt combined. But even as investors clamor for a piece of Airbnb, it is still struggling to become consistently profitable. During the nine months ended in September, the company’s losses more than doubled to nearly $700 million, while sales tumbled 32% to $2.5 billion, a direct result of COVID-19.

A full recovery isn’t expected anytime soon. According to Stifel analyst Scott Devitt, demand for Airbnb rentals won’t return to pre-pandemic levels until 2023. Another analyst, Brad Erickson of Needham, recently wrote that COVID-19 could turn into a “multiyear headwind” that could force the company to spend more on attracting customers (both hosts and guests), hampering growth and delaying profitability.

That’s where Powell comes in. Her mandate: to reel in new hosts and to keep the more than 4 million existing ones. That’s no easy task. But Powell isn’t a stranger to scale. At Disney, she oversaw 120,000 global “cast members”—Disney-speak for theme park employees. “She’s got the perfect background and skills,” says Angela Ahrendts, Apple’s former retail chief and an Airbnb board member.

In her short time at Airbnb, Powell has tried to ensure that the voices of hosts are heard.

Shortly after the pandemic hit, just weeks into her new job, she started personally meeting with them—the gathering in early January was her 30th such get-together over video. (Another byproduct of the pandemic and all of the time she now spends in virtual meetings: Powell bought a treadmill desk.) She also helped create a board where hosts could weigh in on Airbnb’s decisions.

“Her instinct [to talk directly to hosts] is very commensurate and parallel to how we ran the company in the early days,” says Gebbia. “We would travel around the country to meet hosts, we would throw events and meetups to talk to them to figure out how to make the product better.”

Listening to hosts isn’t as easy as it used to be in the days when Gebbia and Airbnb’s other co-founders could actually meet and onboard each one in person. Today, the company has vacation listings in more than 100,000 cities worldwide, with people renting out their homes in almost every country. But Powell’s efforts to hear directly from hosts has led to real policies and protocols, including the implementation of a five-step COVID cleaning process she helped design. “I’ve learned a lot about sanitizing,” she says, laughing.

The company’s recent “party ban,” which prohibited gatherings of more than 16 people at Airbnb listings, was also a direct result of conversations with hosts, according to the exec. The ban came shortly after one particular party at an Airbnb vacation rental in Sacramento, Calif. ended up with three people being shot. “We want to make sure you have control over your space and that we help to stop problems before they start,” Powell told Airbnb's community of hosts in a video message last August. “That means being more strict on parties and large groups.”

But pleasing hosts doesn’t always equate with pleasing guests, and making sure that both are happy is a tricky business. When the pandemic hit, Airbnb provided refunds to guests who had to cancel their bookings at the last minute, saying the reimbursements were covered under the company’s “extenuating circumstances” policy. Many hosts complained about the lost income, and the company eventually covered some of those losses. More recently, as another COVID-19 surge caused a new wave of cancellations, Airbnb stood by its hosts. Whatever cancellation policy hosts had would still apply, a decision that angered some guests.

The episode is just one more example of how Airbnb has had to adapt on the fly during the pandemic. “It’s a very uncertain time,” Powell says when asked about the tough decisions the company has had to make. To be sure, Airbnb has dealt with all sorts of tricky situations in the past. Battling cities that are trying to more heavily regulate it, and addressing incidents of racial discrimination on its platform are just two examples of the types of complexities the company has already had to grapple with.

That was all before COVID-19 wreaked havoc on the travel industry. Even after things go back to “normal,” Airbnb CEO Chesky predicts people’s travel habits will be forever changed: There will be less business travel and more personal travel to visit family and friends. As for Powell, she sees it as her job to make sure that hosts are prepared, whatever the new reality. "I don't know what it's going to look like," says the exec. "But my focus is to help and inspire [our hosts] to be ready to meet those new needs."

That’s why Powell recently spearheaded an online dashboard that keeps hosts updated on travel trends in their regions. As for her own vacation plans, as soon as it’s safe to travel again, she intends to visit her family in the U.K. “And,” she adds, “visit our British hosts.”

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